There has been a growing argument in recent years about the longevity of the printing business and how printers in NH will fair as the digital era continues to grow. The Print Factory acknowledges our change in technology because it’s impossible to ignore, but we don’t believe print is dead or dying. There are many things print materials can do that digital will never be able to obtain, and know how important these benefits are to any business out there.
There is often an argument made against digital forms that take the space of print, which is that it can just disappear. Paper, in the form of important documents or even something as simple as a business card, is tangible. Printed materials create a kind of stability the digital space lacks, and will never obtain the same way.
Because print is a physical object, it also is not able to be tossed aside as easily as digital text. You cannot move it quickly from your spam to your trash folder, or exit from the internet tab you are currently in. Print can have a more lasting effect on customers because it is more than just binary on a screen.
Print can also be integrated into digital campaigns, and vice versa. With access to software like PDF and Photoshop, your created materials can be moved between the print and digital space seamlessly, ultimately helping you reach a larger audience.
Lastly, when technology fails, print is still there. You do not need a battery life or internet access to be able to find print, while digital will disappear without these electronic supports. Print continues to be the “back up” for technology troubles, and those troubles won’t be going away any time soon.
As a printer in NH, we’re not worried about print dying. Not only do we have new customers everyday, our loyal clients come back to us time and time again for their printing needs. For more about our services and how we can enhance your business through print, give us a call today at (603) 880-4519.