Even in this digital age, business cards are a great way to tell people about your business. Everyone has a website or social media profile they can promote, but people remember a personal interaction, and handing them a physical card makes them more likely to engage your services. At The Print Factory, we offer many printing services in Nashua, NH, and business cards are one of our specialties. From design to printing, we can help you put your best foot forward with a great business card.
Here are the basics of designing a business card that will help you make a good impression on potential clients.
Priorotize Important Info
The point of a business card is to put your important information front and center in a memorable way. While color choices and logo design are important, it’s crucial that your name and contact details are obvious and easy to find. If you are printing on both sides, we recommend putting just your logo and the name of your business on one side and your contact info on the other. You don’t want to cram too much information into not enough space. To bring your business card into the digital age, include a QR code that takes potential customers directly to your website.
Choose Your Font Carefully
Choosing the right font is more complex than you might think. The font you choose can give an impression of professionalism or a more casual feel. There’s nothing wrong with a more casual font, but you want to ensure the font you choose accurately reflects your business. But a font isn’t all about impressions. It also needs to be legible. Script fonts may look nice, but they can be hard to read, especially when the print is small. For important information, choose a simple font that is clean and easy to read.
Consider Paper Quality and Finish
Designing a business card isn’t all typographical choices. You also need to think about the paper quality and finish. A high-quality paper says that you take your business seriously and are willing to invest some extra effort to do your job well. A glossy finish conveys high-end professionalism, while a matte finish has a more casual feel. One isn’t better than the other, but you need to consider the impression you want your business care to make.