Brochures 101 from a Print Shop in NH

As an experienced print shop in NH, we here at Print Factory have seen our fair share of customers who want to get the word out about their business. Some prefer a simple but effective approach, like business cards, but others like to provide more in-depth information. Brochures are the best of both worlds: they are designed for portability and accessibility but have the detailed information you need to learn more. For your advertisement to be useful, you need to make sure it’s easy to read, eye-catching, and informative.

Attention-Grabbing Text

Just like other advertisements, brochures need text that will captivate passerby. Make sure the text you use is interesting and makes readers curious to learn more, but is still easy to read. Be sure to choose a print shop in NH that has a wide variety of fonts and design choices to make your brochure stand out.

A Colorful Landscape

The best types of print media have enough bold color and design work to be captivating, but not distracting. It’s hard to catch people’s attention when the design is flat or dull. Just like the text, it should have enough power to pull someone in, but not take away from the message.

Broken Up Text

Long blocks of text are difficult to read and can get boring. Break up your message and make sure each section is labeled clearly. If possible, use images to separate the text, and be as concise as possible. People pick up brochures to skim for the information they’re looking for – make it easy to find.

Vital Information

The most important part of your brochure is the content. Aside from the news or information you’re highlighting, be sure that your contact information, accessible services, and other essential facts are easy to find and understand.

Brochures are an effective way to advertise, and using them well will bring plenty of business to your door. The Print Factory is proud to be a print shop in NH that provides brochure printing and more services. Give us a call at (603)-880-4519 and see what we can do for you today!