You’ve probably heard of color psychology, but what does that mean? As a business that provides printing services in Nashua, NH, it’s a concept that’s important for us to understand. So we’re going to start with a basic definition of color psychology, and then we’ll take a closer look at what it means practically.
What is color psychology?
The simple definition of color psychology is that it is the way certain colors make us feel. There are a lot of factors that go into that experience. Some of them are universal, but others are cultural. For example, we usually associate blue with trustworthiness and stability, which is a generally universal reaction. If we take red, however, that is a different story. In Western cultures, red evokes feelings of passion, excitement, and danger. But in Eastern cultures, red signifies luck and happiness. This is why Chinese restaurants often use red in their decor and color schemes.
What does it mean for printing services?
When it comes to printing services, we have to think about how people will react to the printed materials. You want posters, fliers, and the like to grab people’s attention, but you also want them to have the response you intended or were expecting. Here are three types of printed materials that you can use effectively with a working knowledge of color theory:
- Branding: The colors that you choose will affect how people perceive your company or business. Bright colors will convey fun and excitement, while cooler colors will project reliability and stability.
- Advertising: Certain colors can subtly push potential customers into buying your product or service. For example, red creates a sense of urgency, which is why businesses favor it for advertising sales and clearance events.
- Packaging: How a product is packaged plays a huge role in whether or not a customer decides to purchase it. A good example is using greens on the packaging for health and wellness products to associate them with freshness and nature.
The Print Factory | Print Services Nashua, NH
No matter what your business is, effective print media can help boost sales and bring in new customers. At The Print Factory, we provide printing services in Nashua, NH, to help you improve your business and spread your message and brand to as many people as possible.